Client: The Regency
Industry: Event Venue
Regency Event Venue is a banquet hall wedding venue located in Glendale, California. This venue is ideally situated near a variety of hotels and eateries. Attractions such as Americana at Brand, Universal Studios Hollywood, and Hollywood and Highland are nearby as well. It is no wonder that for over 30 years this elegant banquet hall has been the chosen site for special celebrations. With its French-modern style, it is also ideal for hosting all stages of the wedding, starting with the bridal shower, engagement party, and rehearsal dinner all the way until the ceremony and reception.
Challenge: The Regency was an established event venue in Los Angeles, but they were struggling to attract new clients due to their outdated website and lack of online presence. Their website was difficult to navigate and did not showcase the venue’s unique features and amenities. Additionally, they were not getting enough inquiries from potential clients.
Solution: Website rebranding and redesign: Our agency conducted a comprehensive analysis of the client’s website and recommended a complete rebranding and redesign. We focused on improving the user experience (UX) by incorporating high-quality visuals and making the website more intuitive and easy to navigate.
Google Ads Advertising: Digitized Agency launched a Google Ads campaign targeting users in the Los Angeles area searching for event venues. Our strategy included creating ad groups for different types of events, such as weddings, corporate events, and birthday parties. We used ad extensions to showcase the venue’s features and amenities, such as its spacious ballroom, outdoor garden, and state-of-the-art audiovisual equipment. The campaign generated 300 calls and 200 inquiries within the first month.
Facebook paid advertising: We also launched a Facebook advertising campaign targeting users in the Los Angeles area who were interested in event planning or had recently gotten engaged. We used eye-catching visuals and compelling ad copy to drive traffic to the client’s website and increase brand awareness. The campaign was optimized for conversions, and we tracked the results using Facebook Pixel.
SEO campaign: In addition to paid advertising, we also launched an SEO campaign to improve the client’s organic search rankings. We conducted keyword research to identify high-priority search terms related to event venues in Los Angeles. We then optimized the client’s website content, meta tags, and other on-page elements to target those keywords. We also created high-quality content, such as blog posts and infographics, to attract backlinks and boost the website’s authority. Within one year, the SEO campaign resulted in a 1400% increase in organic traffic to the client’s website.
Overall, our comprehensive digital marketing campaign helped The Regency increase brand awareness, generate leads, and attract new clients. The website redesign and UX improvements provided a better user experience for visitors, while the Google Ads and Facebook advertising campaigns targeted potential clients in the Los Angeles area. The SEO campaign helped boost the client’s organic search rankings, resulting in a significant increase in website traffic.